LV= and Embark announce new platform service partnership

Embark Group (Embark) and LV= are at advanced stages in the development of launching a new LV= branded service that will enable advisers to trade the LV= Smooth Managed Investment Fund* range on Embark’s award-winning platform technology.

Expected to be ready for launch in the second half of 2022, this new service option from LV= will be accessible through an upgraded adviser portal, integrated into one service alongside LV=’s SIPP. It will also support direct access for customers through LV=’s new digital ‘My LV=’ portal.

As an LV= branded service, it will provide advisers with Embark’s full investment transactional functionality to place their customers into the SMF range within a choice of the Embark SIPP, ISA and GIA wrapper options and which can also be blended alongside their full range of fund options.

Jackie Leiper, CEO, Embark Group, commented: “We’re excited to partner with LV= to provide straight-forward access to their smooth managed funds on our platform. It’s made possible through our capability to seamlessly integrate with LV=, enabling bespoke access to our market-leading technology. This is a resounding endorsement of our position as a trusted partner for major providers in the investment and retirement space where we have strong momentum and growth in the B2B market.”

Editors’ notes

For further information, please contact:

Quintin Keanie

The Agency Partnership (Embark Media Relations)

Email: [email protected]

Tel: 07880 602902

About Embark Group

Embark Group is a fast growing, diversified, financial services business and one of the leading retirement solutions providers in the UK. The Group trades under the brands Embark, Advance, Horizon, Stocktrade, Vested and The Adviser Centre and operates a wide portfolio of white label services to the Wealth Management, D2C, Robo-Advice, Retail Banking and Workplace markets.

Providing a combination of deep pension expertise and leading technology integration that cover the areas of Investment Platform, Brokerage, SIPP, Multi-Asset Funds, Fund Research and Employee Benefit Consulting, Embark works closely with financial advisers and its intermediary distribution partners to deliver their retail savings and investment propositions to consumers of all levels of affluence.

The Group has more than £37bn in assets under administration on behalf of c354,000 consumer clients, operating across seven UK locations (London, Bolton, Dundee, Edinburgh, Leeds, Leicester and Swindon). Embark has been recognised as one of the most innovative Wealth Tech companies for the past three years.

In January 2022 Embark became part of Lloyds Banking Group, a leading UK based financial services group providing a wide range of banking and financial services.

*About LV=’s Smoothed Manage Funds

LV=’s Smoothed Managed Funds are designed to deliver low-volatility returns for cautious investors. They incorporate a smoothing mechanism that works by simply averaging daily unit prices over the previous 26 weeks to reduce short-term market volatility.

LV=’s smoothed managed funds are managed by the global asset manager Columbia Threadneedle Investments to a mandate set by LV=. The funds, available in pensions, bonds and ISAs, are most suitable for investors:

  • With a ‘very low’ to ‘low medium’ risk profile
  • Looking for a lower-risk home for all or part of their overall portfolio
  • Nearing or in retirement with a decreasing capacity for loss
  • Looking to consolidate assets, balancing growth potential with reducing risk
  • Comfortable investing for the long term, at least five years plus

LV=’s smoothed managed fund range is designed to provide steady long-term growth over a period of at least five years. LV=’s smoothing process doesn’t mean investments won’t drop in value. Smoothing will not prevent losses in longer term falling markets and investments may go down as well as up. The smoothing process has continued to perform as intended through the extreme volatility seen as a result of Covid-19. However, in exceptional market conditions (when the underlying price is 80% of the averaged or ‘smoothed’ price) the fund will be valued on the underlying price. We also reserve the right to do this at other times.

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