With two lockdowns behind us but the threat of more to come after the relative freedoms over the Christmas period, it’s likely that attracting new clients between now and mid-next year will continue to be challenging for advisers.
A recent survey suggests 58% of advisers found acquiring new clients ‘significantly harder’ during the pandemic and they had little confidence that anything would change. Anecdotal research makes us think as few as one in ten advisers have written new business of any significance since March.
‘The trade press has written plenty about the issues facing advisers but there’s been very little practical help available in an easily digestible format. In response, we’ve researched effective strategies being used by advisers to sign up new clients throughout the pandemic, and interviewed a number of them for their insights. We’ve then put that together as our 10 top tips for advisers in 2021:
You can find more details for each of these points plus other helpful tips in “The Insiders’ Guide on How to Grow Your Business During Lockdown”, a free-to-download guide that brings together a wealth of collected wisdom from experts, advice, tips and adviser case studies.
Read more articles such as this, on our insights page
About the author
Ben Peele, UK Managing Director, PortfolioMetrix
Ben Peele joined PortfolioMetrix in April 2019. He has over 20 years of experience in the financial services industry. Prior to joining PortfolioMetrix Ben ran equity sales teams at UBS Investment Bank and held senior positions in the fintech industry.
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