Advance by Embark awarded five-star rating by Financial Adviser Service Awards

Advance by Embark, Embark Group’s retail platform has been awarded a five-star rating in the 2022 Financial Adviser Services Awards (FASA), the highest accolade possible, with Embark Pensions separately awarded a four-star rating.

During the awards evening, Advance by Embark also received the ‘Most Improved’ service level prize in the Platforms category. These ratings recognise the Embark team's ongoing commitment to providing a service of the highest standard for financial advisers and their customers. It also recognises significant enhancements in customer service and technology that have been implemented to meet the future needs of financial advisers.

Now in its 32nd year, The Financial Adviser Service Awards’ annual star ratings provide an industry benchmark for service standards across the sector. The five-star rating illustrates ‘excellent service’ as voted for by advisers, which was gathered this summer from a poll of over 4,000 industry recipients.

Jackie Leiper, Chief Executive Officer, Embark Group, commented:

“Enabling the adviser community to have their say is an excellent feedback mechanism for the industry. The five-star rating from FASA is a testament to our team’s dedication to providing advisers and their customers with the best in technology and service. Over the past year, the team at Advance have worked tirelessly to improve our services and interaction with clients. Therefore, we are pleased to have received recognition in receiving FASA’s ‘Most Improved’ award within the Platform category. Being awarded five stars by our customers underlines the value of the hard work our staff undertake on a daily basis to deliver the Advance by Embark platform.”

Matt Robinson, Senior Propositions Manager, Embark Pensions, said:

“It is fantastic to see Embark Pensions recognised at this year’s Financial Adviser Services Awards. This recognition from the adviser community is directly attributable to the hard work and commitment from our staff every day to provide the excellent quality of service to our advisers and their clients.”

Editors’ notes

For further information, please contact:

The Agency Partnership (Embark Media Relations)

Email: [email protected]

About Embark Group

Embark Group is a fast growing, diversified, financial services business and one of the leading retirement solutions providers to the advised and institutional markets in the UK.

We work closely with financial advisers and businesses to deliver their long-term savings and investment propositions to UK consumers through our investment platform and range of multi-asset funds, pensions, fund research and consultancy services.

Embark Group has more than £35.3bn in assets under administration on behalf of c.375,000 individual clients, operating across seven UK locations (London, Bolton, Dundee, Edinburgh, Leeds, Leicester, and Swindon). Embark has been recognised in the WealthTech100 as one of the world’s most innovative WealthTech companies for four consecutive years.

In January 2022, Embark became part of Lloyds Banking Group, a leading UK based financial services group providing a wide range of banking and financial services.

All figures as of June 2022.

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