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Articles by Abbie Knight

Abbie Knight

A proven Head of Digital with 19 years’ experience in wealth management spanning all aspects of marketing, digital, PR and communications. Abbie is commercially aware, with extensive experience in M&A and business transformation; bringing a rare mix of strong technical capability and creative flair. She has a proven track record for taking projects from initial concept to full market launch, with direct experience working in marketing, sales and distribution, product (UK and Offshore), propositions and acquisitions/joint ventures. Abbie is passionate about wealth management and innovation in the growing FinTech sector. Abbie joined Embark Group, following the acquisition of DISCUS (Discretionary Investment Services Coming Under Scrutiny) a business she founded in 2016.

Game changing pricing: implications for the DFM market

By Abbie Knight

Embark Adviser newsletter

We're already seeing movement in the pricing strategies adopted by financial advisers, away from ad valorem toward fixed fees. In the platform space, the announcement of 'Netflix pricing' sent ripples across the market. Could the DFM sector follow suit?

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Centralised Investment Propositions: too cookie cutter?

By Abbie Knight

Embark Adviser newsletter

Since the introduction of the Retail Distribution Review we’ve seen an explosion in the use of CIPs. In fact, research indicates that 90% of firms now have a CIP and of those that do, around 80% of all new assets with be placed within it.

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Stop using demographics for segmentation!

By Abbie Knight

Embark Adviser newsletter

Exploring a possible reason for the vitriol posted online, and whether we need to stop using demographics as the basis for creating services or targeting our marketing.

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6 ways to get women investing

By Abbie Knight

Embark Adviser newsletter

How can we address this important issue? There are a number of issues we know about and some we can learn about

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£39.4m capital raising enhances Embark Group's disruptive positioning

By Abbie Knight

Press Release

Today we announced the completion of a £39.4 million capital raise to support our growth, organically and via acquisition. We are experiencing unprecedented demand for our services, and the capital raising will enable us to take full...

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Embark reports a 29% increase in AuA and 22% increase in client numbers

By Abbie Knight

Press Release

We are pleased to announce the consolidated annual results for Embark Group (‘Embark’), for the year ended 31 December 2018. Embark consists of six trading subsidiaries, supported by one shared services subsidiary. The Group has undergone a period of...

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