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The UK’s fastest growing digital retirement platform.

With distribution spanning financial advice, robo-advice, retail banking, wealth management and workplace savings.

Due diligence guide

Self-invested personal pensions (SIPPs) are at the heart of our business.

We offer our services via all distribution channels to consumers at every level of affluence – from mass retail to ultra-high net worth.

In support of this central proposition, we provide:

  • General Investment Accounts (GIA) and brokerage/trading services
  • Individual Savings Accounts (ISAs) and Junior ISAs
  • Third Party Investment Accounts (TPIAs) for trusts, charities and other third parties, including SIPP providers requiring trading/broker services
  • Complex Small self-administered schemes (SSAS)
  • Investment research and consulting services
  • Actuarial consultancy services
  • Employee benefits consulting

We are the Embark Group.

Our ‘centre of gravity’ is the long-term savings market, although we have capability spanning pensions, investment research and consulting, property investment administration, employee benefits and actuarial services.


Assets under admin




Individual clients


Group Employees

We focus on what we're good at.

We’re not vertically integrated, and have no desire to be. We won’t add investment management or financial advice to our capabilities and this makes our model unique amongst our peer group. Our core value proposition centres on:


Our services - from a low cost ‘plugin' to the most complex pension scheme - are priced to offer excellent value to our partners and ultimately, their underlying consumers.


Wherever possible we deploy digital automation. This approach allows us to reduce cost, improve risk control, and dramatically improve the client experience.


We’ve invested in leading edge infrastructure and applications, allowing us to safely scale beyond ten times our current size. Service comes from our scale, scalability and competence.


We understand the important mix of price, proposition, expertise, service and risk control, and how bringing these together can facilitate appropriate consumer outcomes.

Due diligence, made simple.

Whether you are a prospective client, service provider or team member, you will want to know as much about us as possible.
Thankfully, we’re an open book!

Due diligence guide