Embark

Welcome to

We provide transformative digital investment solutions
that help you build wealth for your clients.

Find out more

Embark Group

Welcome to

We provide transformative digital investment solutions
that help you build wealth for your clients.

Find out more

NextWealth:
Platforms Unpacked

Our joint guide to help advice firms ask the right
questions before selecting a platform

Read full report

NextWealth:
Platforms Unpacked

Our joint guide to help advice firms ask the right
questions before selecting a platform

Read full report

launch white-label

platform with LV=

Embark Group

Find out more

launch white-label

platform with LV=

Embark Group

Find out more
AKG 'A' Superior logo

AKG 'A' Superior Rating

Embark Group has retained its 'A Superior' rating
for financial strength from AKG, a market leading,
independent ratings agency.

Read full report

AKG 'A' Superior Rating

AKG 'A' Superior logo

Embark Group has retained its 'A Superior' rating
for financial strength from AKG, a market leading,
independent ratings agency.

Read full report

Embark Group is a leader in providing expert wealth technology solutions. With £38.8bn in assets under administration, we are trusted by our partners to support over 539,000 clients' accounts.

We offer cutting-edge platform technology solutions, including all the building blocks and tools required to evolve and scale your wealth propositions while enhancing the client experience.

Our white label proposition delivers everything that a business needs for a comprehensive platform proposition, including the provision of first-class customer service and support.

In January 2022, Embark Group became part of Lloyds Banking Group, the largest retail bank in the UK. Being part of the Lloyds Banking Group (LBG) provides us with access to their expansive resources whilst leveraging the financial strength of the wider Group.

ASSETS UNDER ADMIN

£38.8bn

ASSETS UNDER ADMIN

INDIVIDUAL ACCOUNTS

539,000

INDIVIDUAL ACCOUNTS

SUPERIOR AKG RATING

A

SUPERIOR AKG RATING

CUSTOMERS

330,000+

CUSTOMERS

* All figures as at end August 2024. AKG Rating as at January 2025.

Why partner with us?

Leading-edge technology

Our platform combines leading-edge technology from FNZ with our proprietary front-end. This means platform solutions benefit from the latest FNZ innovations while offering you greater control over adviser and customer digital journeys.

First-class service

Our operating model allows us to provide you with comprehensive service and support as standard. This includes support from our sales, operations and technical teams, in addition to our in-house digital capabilities and development expertise.

Technology plus people approach

It’s not just about the technology. We believe people ultimately do business with people, which is why our proposition is centred around a ‘technology-plus-people’ approach.

Customer centred design

Our platform solutions have been developed with the needs of end-clients in mind. We’ll work with you to build a bespoke solution that enables you to transform your client experience, integrate with your existing technology or use our tooling to drive operational efficiency and transformational change.

Safe and secure

The financial strength of our platform has also been externally assessed by analysts at AKG and we have been rated ‘A superior’. We are investing over £150m to keep our proposition at the forefront of platform design.

Reducing your risk

The thought of taking on more regulatory burden, through platform ownership, is daunting in an ever changing regulatory climate. At Embark, we aim to make this as simple as possible for you, we own the platform and product permissions and will support you with regulatory considerations, such as Consumer Duty.

Proven track record

Our white label partners include leading insurance companies, large advisory firms, corporates, fintechs and retail banks.

Hub Financial logo
Scottish Widows logo
Bank of Scotland logo
Natwest Group logo
Liverpool Victoria logo
Lloyds logo
Halifax logo
Legal and General logo
Standard life logo
Nutmeg logo
Wealthify logo
Charles Stanley logo
Best Invest logo
MoneyFarm logo

Our products.

Business woman with long dark hair, dark rimmed glasses and a dark green shirt works on a silver tablet device in an offices setting with a purple and yellow hue background

White-Label Platform

Whether you’re looking to build an end-to-end investment proposition to deepen customer relationships and loyalty, or just looking for a simple off-the-shelf solution, we have the capabilities to help support your strategic ambitions in wealth management.

Whether you’re looking to build an end-to-end investment proposition to deepen customer relationships and loyalty, or just looking for a simple off-the-shelf solution, we have the capabilities to help support your strategic ambitions in wealth management.

More on White-Label Platform
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Trade Execution

Stocktrade is an execution only stockbroking platform solution, built on market leading technology with first class trading support. Stocktrade enables UK wealth propositions to deliver equity trading covering UK, Europe and North American Markets.

Stocktrade is an execution only stockbroking platform solution, built on market leading technology with first class trading support. Stocktrade enables UK wealth propositions to deliver equity trading covering UK, Europe and North American Markets.

More on Trade Executions Service
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Horizon Funds

We offer five actively managed, multi-asset Funds, designed to align with investors’ chosen risk profile, over medium to long-term investment horizons (of five years or longer). The Funds are widely available for our White-Label partners to use as part of their investment offering.

We offer five actively managed, multi-asset Funds, designed to align with investors’ chosen risk profile, over medium to long-term investment horizons (of five years or longer). The Funds are widely available for our White-Label partners to use as part of their investment offering. 

More on Horizon Funds

What do we want to achieve for our clients?

There are a range of options when considering a platform approach. We believe that the ‘Platform as a Service’ model offers an attractive range of benefits without the risks of other approaches:

  • A broad offering of wrappers – Junior SIPP, SIPP, Stocks & Shares ISA, Junior Stocks & Shares ISA, General Investment Account (GIA).
  • The ability to deliver platform capabilities for your desired target market.
  • Reduced risk and oversight, or associated costs, incurred under other types of arrangement, such as full platform ownership.

  • Control of Client Experience
  • Efficiency Gain
  • Revenue Share
  • Risk of Ownership
  • Cost to Deliver
  • Complexity to Deliver

1 – Platform Operator

Partner takes on all platform operational activity, regulatory activity but not CASS and administration.

  • High
  • High
  • Yes
  • High
  • High
  • High

2 – Cosmetic White-Label

Regulatory and operational responsibilities remain with the platform provider. Provides the ability to overlay your own branding (logo and colours).

  • Medium
  • Medium
  • N/A
  • Low
  • Low
  • Low

3 - Platform as a Service

Platform becomes a utility through ‘plug and play’ ecosystem of products and services, with integrated tools and control of client experience.

  • High
  • High
  • Yes
  • Medium
  • Medium
  • Low

Next steps

Get in touch

To find out more about how our solutions can help you and your business, contact us now.
Register your interest

Meet the team

We have a team of experts to help you with your journey and discuss any bespoke queries you may have.
Meet our sales team

Case studies

Learn more about how we are supporting clients like you.
View our case studies