- Lloyds Banking Group leveraged Embark’s platform functionality to create a simplified guided investment solution which is accessed via intuitive customer journeys.
- This technology has opened new wealth solutions for retail banking customers, allowing Lloyds Banking Group to better serve more of their customers financial needs.
Case Study – Lloyds Banking Group
Since 1765, Lloyds have been providing expert support and guidance to households, businesses and communities of Britain. Their expertise and understanding are built on this experience, providing financial confidence and peace of mind for their customers of every generation.
- Creating a future-proofed retirement proposition which supports both new and existing customers through heritage brands.
- A quick route to market by using Embark’s platform capabilities.
- To be ahead of competitors by launching a simplified retirement proposition.
- Build a fully integrated interface supporting both mobile and desktop channels, ensuring a straight-through process for customers.
- Utilising existing open banking functionality to support customer transfer and payments capabilities.
As one of the UK’s largest banks, Lloyds Banking Group’s strategic ambitions are to better serve their client base and offer products on a digital-first basis through the Lloyds Bank, Halifax and Bank of Scotland brands.
Lloyds Banking Group acquired Embark in 2021 to create a long-term, strategic partnership between the two businesses that benefits from Embark’s expertise as a leading distribution platform provider and the scale of Lloyds Banking Group. This has empowered Embark to continue to offer innovative digital solutions through FNZ’s modern technology capability.
Embark delivered:
Multi-discipline Teams
As White-Label partners we were able to bring together a multi-disciplined team, covering both Embark and LBG, bringing experts together to provide:
- A customer focus within the target market.
- A strong understanding of User Experience and design.
- In-depth market and regulatory understanding.
Successful deployments
In 2023, the partnership delivered the Ready-Made Investment proposition, a straightforward way for customers to save for their futures through an ISA (Individual Savings Account) or a GIA (General Investment Account).
This innovation continued in 2024 through the launch of the Ready-Made Pension proposition, a pension arrangement that enables customers to consolidate pension pots and build for retirement via regular contributions.
Ready-Made Pensions has been built to appeal to digitally active mobile banking customers who can follow the online onboarding journey and online account management.
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