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Advance by Embark secures 9th consecutive Defaqto 5 Star Rating

Advance by Embark (Advance) has been given the Defaqto 5 Star Rating for the 9th consecutive year, the highest possible rating offered. This confirms Advance’s continued position at the forefront of the advised platform market.

Defaqto’s experts benchmarked the quality of Advance, analysing its features and benefits, assigning it a 5 Star Rating. This recognises its ongoing commitment to provide a versatile platform with excellent functionality, as well as being dependable and easy-to-use.

The Defaqto 5 Star Rating follows an impressive year of accolades for Advance, having been named the SimplyBiz Platform of the Year and being awarded 5 stars at the Financial Adviser Service Awards at the end of 2020.

Phil Bungey, Chief Operating Officer, Advance by Embark, said: “Securing a Defaqto 5 Star Rating for a 9th consecutive year illustrates Advance’s enduring value. This rating is also testament to our commitment to investing in our technology and service to ensure that we continue to deliver a high quality offering for our customers.”

Paul Tinkler, Insight Manager, Wealth & Protection at Defaqto, adds: “Defaqto Star Ratings provide an independent and trusted assessment of the quality and comprehensiveness of a financial product or proposition. After going through our stringent methodology, Advance’s 5 Star Rating indicates that it is one of the highest quality platforms in the market.”

The Defaqto ratings provide an unbiased mechanism for advisers and clients to assess platforms and how they compare to the industry.

Editors’ notes

For further information, please contact:

Quintin Keanie

The Agency Partnership (Embark Media Relations)


Tel: 07880 602902

Embark Group

Embark Group is a full-scale UK retirement solutions provider, active in the areas of Investment Platform, SIPP, SSAS, Multi-Asset Funds, Fund Research and Employee Benefits Consulting. The Group trades under the brands Embark, Rowanmoor, Vested and The Adviser Centre. It also operates a wide portfolio of white label services for business such as RBS Coutts, Standard Life, Nutmeg, BestInvest, Charles Stanley, Moneyfarm and Wealthsimple. Businesses within the Embark Group have been established in the market for more than 40 years and have a long history of working closely with intermediary distribution partners and consumers of all levels of affluence.

The Group has more than £38bn in assets under administration on behalf of c415,000 consumer clients, operating across eight UK locations (London, Bolton, Dundee, Edinburgh, Leeds, Leicester, Salisbury and Swindon). Embark has been recognised as one of the most innovative Wealth Tech companies in 2019 and 2020.

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