About Embark

Embark's vision is to disrupt the UK investment market so that every adult in the UK can access investments, easily and safely. Embark is a leading expert in providing platform technology solutions with £38.8bn of assets under administration and 539,000 individual accounts.

Embark has a proven platform proposition that is already supporting several key white labelled partners, including large banking institutions, insurers, wealth managers and fintechs offering a Self Invested Personal Pension (SIPP), Stocks & Shares ISA, Junior Stocks & Shares ISA and General Investment Account (GIA).

These partners include BestInvest, Nutmeg, LV=, NatWest Group, HUB Financial Solutions and many more.

In January 2022, Embark became part of Lloyds Banking Group. The combination of the scale and financial strength of Lloyds Banking Group and Embark’s Wealthtech expertise and capabilities is enabling Lloyds to target growth within the investment market across B2B and D2C channels.

ASSETS UNDER ADMIN

£38.8bn

ASSETS UNDER ADMIN

INDIVIDUAL ACCOUNTS

539,000

INDIVIDUAL ACCOUNTS

SUPERIOR AKG RATING

A

SUPERIOR AKG RATING

CUSTOMERS

330,000+

CUSTOMERS

* All figures as at end August 2024.

Our History

2013
2013
Abstract digital blue grid lines forming a technology-inspired pattern on a dark background

April: Embark Group acquired controlling stake of Hornbuckle.

2014
2014
FNZ company logo on teal background

September: Commenced partnership with global technology partner FNZ to digitise and support operations.

2015
2015
Two individuals in business attire shaking hands, focus on handshake with blurred background.

January: Nutmeg launched direct-to-consumer pension offering with help of Embark Services Limited.

2016
2016
Abstract image of glowing connections in a network on a dark blue background

February: Avalon Investment Services Limited acquired by the Group, bringing WRAP platform capabilities.

 

July: Rowanmoor Group PLC further expanded the Group’s SIPP and SSAS administration capabilities.

2017
2017
Blurred image of people walking on a purple carpet, focus on their lower bodies

May: The Group acquired EBS Pensions Limited,expanding the Group’s SIPP and SSAS offering.

2019
2019
Two mounted screens displaying the Embark logo, with an ornamental plant on the left

January: Embark Pensions is launched to align new SIPP business going forward.

 

November:

 

    • The Group agrees to acquire the advised and partnership client books of Alliance Trust Savings.

    • Announced acquisition of Zurich Retail Wealth and Horizon Funds businesses expanding the Group’s investment capabilities.

2020
2020
Silhouette of a person standing on the shore at dusk, under a starry purple sky

March: Wealthify, the online investment platform, launched a new, fully digital Self invested Personal Pension, with Embark Group.

 

May: Advance by Embark platform business and Horizon by Embark fund business are launched.

2021
2021
A person viewed from behind working with dual monitors, one displaying a graphic with the text "embark group"

January: Stocktrade brand is launched.

 

July: Embark Group, excluding Rowanmoor, announces sale to Lloyds Banking Group, subject to regulatory approval.

2022
2022
Abstract close up of the Lloyds Banking Group website home page

January: Embark becomes part of Lloyds Banking Group.

2023
2023
Abstract close up of the Scottish Widows Platform website home page

July: Scottish Widows Platform is launched.

 

October: Ready-Made Investments launched for Lloyds Banking Group.

 

November: Halifax Share Dealing Ltd (HSDL) becomes part of Embark Group.

2024
2024
2024

April: Ready-Made Pensions launched for Lloyds Banking Group.

White keyline icon of a five point star
White keyline icon of a five point star

Awards & Ratings

At Embark, we are proud to have been recognised with a range of prestigious industry awards and ratings, showing our long-term commitment to support financial advisers and their clients.

View our Awards

Meet key members of our team

photograph of Dan Giddings Head of the White Label team at Embark group.
photograph of Dan Giddings Head of the White Label team at Embark group.

Dan Giddings

e: [email protected]

Dan heads up the White Label team having spent the last 5 years leading B2B sales at two of our existing partners, Moneyfarm and Wealthify. Dan is QCF level 6 and has held leadership roles across both marketing and sales functions.

Dan heads up the White Label team having spent the last 5 years leading B2B sales at two of our existing partners, Moneyfarm and Wealthify. Dan is QCF level 6 and has held leadership roles across both marketing and sales functions.

photograph of Mary Agbesanwa a member of the Embark group team.
photograph of Mary Agbesanwa a member of the Embark group team.

Mary Agbesanwa

e: [email protected]

Mary is a White Label Business Development Sales Director within Embark and speaks to corporate, fintechs and insurers exploring White Label investment propositions. She has extensive experience in wealth management and financial services.

Mary is a White Label Business Development Sales Director within Embark and speaks to corporate, fintechs and insurers exploring White Label investment propositions. She has extensive experience in wealth management and financial services.

photograph of Sam Arnold a member of the Embark group team.
photograph of Sam Arnold a member of the Embark group team.

Sam Arnold

e: [email protected]

Sam is a Business Development Director within Embark and is focused on supporting you transform your business by building and delivering a White-Label solution tailored for you; driving further growth for your business and an enhanced digital experience for your clients. Sam has an in-depth experience of Lloyds Banking Group.

Sam is a Business Development Director within Embark and is focused on supporting you transform your business by building and delivering a White-Label solution tailored for you; driving further growth for your business and an enhanced digital experience for your clients. Sam has an in-depth experience of Lloyds Banking Group.

photograph of James Cannon a member of the Embark group team.
photograph of James Cannon a member of the Embark group team.

James Cannon

e: [email protected]

James supports Embark’s existing partners along with any prospective partners. He has an in-depth understanding of the retail and the institutional areas of the retirement and investment markets.

James supports Embark’s existing partners along with any prospective partners. He has an in-depth understanding of the retail and the institutional areas of the retirement and investment markets.

photograph of Oliver Fitzroy-Kelly a member of the Embark group team.
photograph of Oliver Fitzroy-Kelly a member of the Embark group team.

Oliver Fitzroy-Kelly

e: [email protected]

Oliver is a highly experienced Relationship Manager within the Corporate B2B and IFA Distribution sectors covering Stockbroking, PaaS (Platform) and Custodian solutions.

Oliver is a highly experienced Relationship Manager within the Corporate B2B and IFA Distribution sectors covering Stockbroking, PaaS (Platform) and Custodian solutions.

Next steps

Get in touch

To find out more about how our solutions can help you and your business, contact us now.
Register your interest

Meet the team

We have a team of experts to help you with your journey and discuss any bespoke queries you may have.
Meet our sales team

Case studies

Learn more about how we are supporting clients like you.
View our case studies